Matt & Carrie Eddmenson

My guests this week are Matt and Carrie Eddmenson, founders of Imogene and Willie.

Matt & Carrie share the origins of the brand, how they began in an economic crisis, why they launched for men and women simultaneously, and how they brought CONE denim back to life with Vidalia Mills in Louisiana.

NOTES

(13:18) Sights Denim Systems

(16:54) Osh Kosh

(35:06) Casey Pierce

(44:12) Tanner Goods

(46:12) RRL

(55:09) Free & Easy magazine

(58:00) The Supreme discussion (it happens every season, folks)

(1:02:55) Vidalia Mills

(1:07:04) Larry Fink of Black Rock’s open letter

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